Design system

→ To download the brand book

 

Vinnytsia is a city of ideas, a city where something new is borning every day. Modern and comfortable inspires creative work and art. A city with a great history and a vibrant present.

 

System

4 elements in the basis.

Logo

The historical coat of arms can be easily transformed into a modern city logo. Two crossed sabers, depicted on the middle coat of arms and symbolizing the border location of the city, are simplified to laconic geometric shapes.

 

→ To download logo

 

Logo in everyday life

Convenient to use in analog and digital media.

Typography

The Vinnytsia City font system was created to combine the rich history of the city and the constant pursuit of innovation. The system consists of Serif, Sans Serif, and decorative font.

One of the distinctive features of Vinnytsia fonts is the interpenetration of Cyrillic and Latin forms. This created a font family that doesn`t look like existing fonts. This makes the typography recognizable, distinctive, and characteristic.

Vinnytsia Serif

Symbolizes the historical past of the city. The inscriptions typed in this typeface get solemnity and a historical shade. Can be used for small texts, captions, and headings.

Vinnytsia Sans

This font is about modernity, development, and movement into the future. Can be used for navigation inscriptions and medium-volume texts.

Characteristic features

Ligatures and alternates are provided in the font for more uniform typing. The numbers have four types that differ in height and width, and the coat of arms is integrated into the font itself.

→ Завантажити шрифти

Decorative font

Vinnytsia is a city of ideas. City of creativity and innovation. You can create something in different ways. In the same way, all the letters in the decorative font of Vinnytsia have several patterns.

→ Try it yourself

 

Color

The colors were chosen not by chance, at the heart of the palette — shades from the historic coat of arms of the city. The “line” was only supplemented by harmonious color pairs.

Composition

Branded fonts, bright colors make a flexible and easy to use the system. The original layout conveys the creativity and free spirits that have always been inherent to the city.